On this day in 1957, LIFE magazine ran this full-page color advertisement for Insurance By North America. Part of an ad campaign (running since Summer 1956), it features a vacationing family of four in front of Disneyland's Sleeping Beauty Castle. A nostalgic example of Disneyland's early days, travelers could actually purchase insurance at the Carefree Corner Information Center on Main Street, USA.The ad campaign ran well into the 1960s, always featuring a happy American family standing in a different location at Disneyland.
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(Happy Birthday Mickey!)
