On this day in 1957, LIFE magazine ran this full-page color advertisement for Insurance By North America. Part of an ad campaign (running since Summer 1956), it features a vacationing family of four in front of Disneyland's Sleeping Beauty Castle. A nostalgic example of Disneyland's early days, travelers could actually purchase insurance at the Carefree Corner Information Center on Main Street, USA.
The ad campaign ran well into the 1960s, always featuring a happy American family standing in a different location at Disneyland.
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(Happy Birthday Mickey!)