On this day in 1985, General Electric's contract for sponsorship of Disney World's Carousel of Progress attraction (located in Tomorrowland) expired. GE chose not to renew. (The attraction closed for a short time so that all General Electric references could be excluded.)
GE's association with the attraction goes all the way back to the 1964-65 New York World's Fair where it was known as Progressland. Steeped in nostalgia and futurism, the attraction explored the joys of living through the advent of electricity and other technological advances. Guests remained seated as an outer ring of six theaters moved around a fixed, circular section. As many as 4,500 people per day experienced Progressland making it one of the most popular attractions at the fair.
When the fair closed, it was moved to Disneyland and named Carousel of Progress. The GE Carousel of Progress (which opened in 1967) was housed in a two-level pavilion enabling some 3,600 guests per hour to view it.
In 1973, the Carousel of Progress was moved to a new theater in Disney World, Florida - where it opened in 1975 and still remains today.
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