On this day in 2004, Disney Publishing Worldwide announced it was launching W.I.T.C.H. - a new book series about five teenage girls who each have the power to control a natural element.
A fantasy/superhero comic series first created in Italy by Elisabetta Gnone, the title W.I.T.C.H. is an abbreviation of the first letters of the five girls: Wilma, Irma Taranee, Cornelia, and Hay Lin.
The only American release prior to Disney's involvement were books adapted from the comics. In 2005 Disney began releasing graphic novels and chapter books through its Hyperion Books for Children division.
Disney's Buena Vista Games later released W.I.T.C.H. a video game for the Game Boy Advance.
Click HERE for more March 23 Disney history.