Tuesday, April 6, 2010

April 06: A LOOK at WDW

On this day in 1971, LOOK magazine featured a cover story on a new Florida theme park that would open later in the year.
A photo of Mickey Mouse - the "First Citizen of Florida" - graced the cover along with the words -
FLORIDA: The sweet life
The Powder keg and
Your first look at
the magical new DISNEY WORLD

Mickey Mouse is 42. Hard to believe? He still looks ready for mischievous mousery. You've probably seen dozens of his 100 and some cartoons, shaken his hand at Disneyland in California or even joined the Mouseketeers yourself. Now, he's about to be host of the new Walt Disney World near Orlando, Florida. There are more than 27,000 acres of it, opening in October. Mickey and his pals, Dumbo, Daisy Duck and the others, will gladly give you a preview. For a start, see page 17.

The multiple articles about the Sunshine State and Walt Disney World began on page 17 with the opening text: As usual, money is creating a new excitement in Florida.

Preview Of The New Biggest Show On Earth (on page 18) featured color photos - perhaps staged, as the Magic Kingdom had not officially opened to the public yet - and an 8-page article describing all the attractions.

What Hath Disney Wrought? followed on page 26, reporting that Disney's decision to drop a billion dollars into Central Florida will results in 50,000 jobs and $343 million in taxes.

Look for more April 06 Disney history HERE.

No comments: